Under Armour is making the bold claim that it’s finally “fixed zippers.” And while its innovative new Magzip feature probably isn’t going to change the entire world, it’s still a vast improvement to clothing technology that hasn’t evolved in in almost 100 years. It’s also voodoo magic.
If you’ve ever fumbled trying to connect the two loose ends of a zipper—and really, who hasn’t?—you’ll immediately see the value in Under Armour’s new approach that uses a strong magnet and a re-engineered clasp to automatically guide the two ends of a zipper together, allowing you to do up a coat with just one hand.
The idea for the Magzip actually came from an engineer named Scott Peters, who originally designed it to allow those dealing with conditions that inhibit their fine motor control and coordination to more easily dress themselves. Perfecting the mechanism required about 25 different prototypes, but the final version was patented and eventually licensed by Under Armour for a new line of clothing and jackets destined for a fall 2014 release.
Until then you’ll have to keep fumbling, but with less frustration knowing a solution is en route. [Under Armour]
NiceFuckingGraphics!, Latinamerica’s most important and influential graphic design & illustration blog, has just released its first series of t-shirts entitled: “The NiceFuckingT-Shirts”. Eight different models were designed by top of the game designers and illustrators, such as: GM Meave, Buque, Golpeavisa!, Hey Pogo, Chika Galaxia, El Grand Chamaco & Mulheres Barbadas (Brasil).
All t-shirts are printed by hand on American Apparel products using premium materials to achieve an ultra-soft feel.
All products are packaged in super cool special edition cans that you won’t dare to throw away!
dd a bit of spark to your plain wardrobe and show support for the Autobots with the fashionable Transformers Bumblebee Hoodie. This comfy sweater is decorated to look like the fearless Autobot warrior when zipped all the way up.
Nike Tech Fleece is an innovative new line of sportswear that merges lightweight fabric with polyester spacers. This allows heat to be trapped, creating warmth without the extra weight. A handful of designers and I researched the process of the garment being made as well as the technology involved in handling this unique fabric. To control the intricate build of the strands I had the pleasure of leading a team of superstar 3d artists to build the entire garment using cloth simulations. We wanted to make sure the machine building this fabric was just as unique as the product. We referenced our favorite sci-fi films as well as modern architects to design a one-of-a-kind Nike loom to generate the build of our hero hoodie.
New Era is traditionally known for its hats featuring logos of professional sports teams. But starting in Japan the company isintroducing a Super Mario Bros. linefeaturing characters from the well-loved games represented as 8-bit sprites. Everyone from Mario, to Luigi, to Koopa is represented, in caps ranging in price from$48 up to $62. Nostalgia doesn’t come cheap it seems.
This week Black Scale has released its new Spring 2013 caps. Including both New Era fitted caps and snapbacks, the San Francisco brand sticks to what it is known for – clean design with nice details, mostly kept in black and white. The offering includes overall 9 different cap designs, which you can all buy now from the Black Scale online store.
To honor the conclusion of the 37th anniversary of Black History Month, the Jordan brand collaborated with designer Don C of Just Don fame to produce 37 exclusive pairs of Air Jordan 1‘s and a matching BHM Just Don Snapback.
The sneakers are flocked with the Nike BHM “Be Bold, Be True” graphic print over black nubuck. The shoes also include a python skin treatment on the swoosh and a smoke grey/ice midnight clear rubber outsole. The accompanying hat matches up to the shoes with a premium hand-tanned python bill, nubuck crown and “Be Bold, Be True” underbrim.
The “Just Jordan” packs will only be available through eBay, with auctions going live at 5PM PST/8PM EST tonight and running through Thursday, February 28th. Proceeds from the sale of the limited edition BHM pack will benefit the Big Brothers Big Sisters of America.