Beer Bag Briefcase Transforms The Traditional Six-Pack

For many, a 6-pack of beer is perfect the way it is. Its fairly reliable cardboard casing is an industry standard and has faced little criticism from beer drinkers. That is until Korean designer Wonchan Lee took it upon himself to completely redesign beer packaging.

This new beer holder was honored at the A’ Design Award & Competition — an international packaging design event. Coined the Leuven, the innovative design differentiates itself from competitors with striking structural components. Inspired by an ice bag, the packaging features two panels with velcro that secure the vacuum sealed PET bags.

219ae981-e1d4-45d7-ba3b-f58b55c222b1-625x418

Its minimalist design and lightweight materials make the package easier to carry than the typical 6-pack. It’s also surprisingly durable and costs less to produce.

Although the Leuven is a conceptual brand, Wonchan’s intentions were to communicate the product’s high-end appeal and place emphasis on the premium Belgian Beer. The clear bags reveal the beverage and provide an effectively contrasted aesthetic that draws attention to its contents .

10cc5a9b-56f9-46df-bb8c-1831209da720-625x418

The conceptual design project highlights the vast possibilities of beverage packaging. As Wonchan states:

Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others.

Creative design is a fundamental aspect of brand strategy and greatly influences customers’ product perceptions. To gain market share in such an established industry, it might just take a design like this one to capture public interest.

0653d4c0-9526-4fd0-9b08-0d407d4ac50a-625x418 954f4e0f-6791-427f-b7bf-348f61dd6544-625x418 44842089-ba23-4b73-9b44-fdb9712dbcd9-625x418 e693d2c0-17f8-4155-b38a-7e2f3f50178b-625x418

Wonchan Lee // A’ Design Award & Competition // Leuven

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s