“Sensual clarity” is the phrase being used by Mercedes-Benz to describe their Concept S-Class Coupé. Launched at the International Motor Show (IAA) in Frankfurt, the design takes modern luxury to a new level with sweet curves and a flowing profile. I’m no expert on cars, but I do know what I like in terms of looks and functionality. Having owned a Mercedes in the past, I don’t doubt that this is a smooth driving machine, but when it comes to form, sometimes I’m on the fence. However, with the Concept S-Class Coupé, I’d have no qualms about getting behind the wheel.
“Design needs the sublime! Because design is the best brand ambassador. At the centre of our work is sensual clarity as an expression of modern luxury, because this is precisely what gets to the heart of our brand philosophy – the bipolarity of intelligence and emotion,” explains Gorden Wagener, Vice President Design at Daimler AG.